For a young couple a visit to the local jewelry shop can be a first step into the most important part of their lives. For a couple approaching a retirement or golden anniversary, however, entering that same shop may mark the celebration of a life well lived. Between these two passages are many of the moments that define life, family, and community. Though jewelry is not love or friendship, it can be a symbol of those things. When purchasing a watch, a necklace, or a ring for someone they care about, a shopper is finding a way to express the feelings they can’t necessarily put into words. They visit the jewelry store, simply put, to find something as beautiful as the feelings they have for their loved ones.
Jewelers want their patrons to find something that can help express such feelings as loyalty, happiness, and love. They understand that finding the ‘perfect’ piece of jewelry can be difficult, however, especially for customers who are unfamiliar with what is available. Because of this, things like jewelry showcases, displays, and figurines are an essential part of the business as they help the shopper sort through what is available. A showcase featuring a series of watches, for instance, can help a wife compare the various time pieces and select the right one for her husband. That husband may first notice a necklace he will end up buying for her because it looked striking hanging from a neckline figurine in the same shop. Whatever the individual situation may be, jewelry displays and supplies play an important part in helping the retailer match his customers with items that help them express how they feel to the special people in their lives.
We carry an extensive line of jewelry supplies, including displays like countertop showcases, display showcases, figurines, acrylic displays, T-bars, and racks. Simply attracting the customer to a piece is only part of the experience of buying it, however, and so we also offer a line of quality jewelry boxes, including durable and elegant velour and Premium Rosewood boxes.
We pride ourselves in stocking every type of jewelry supply Chicago retailers might need to help their customers mark life’s milestones, and we’ve been doing so for nearly twenty years. As we note our past, however, we also look, like the proverbial young couple in search of wedding bands, towards a productive future with our many business clients.
